By Claire Bridges, PRCA trainer and Founder Now Go Create and Cannes Lions Mentor 2015 @nowgocreate. Braille celeb culture - camera-phones at the ready..Monday sees Marilyn Manson take the stage for the Grey annual music seminar expect provocation and outrage. It provides world-class training with creativity at the heart. The Cannes Lions International Festival of Creativity has released some details of its programming including a list of first speakers for the upcoming June event. spending slowed down significantly in 2022, AI in addition to traditional methods, like CGI, a standard that watermarks images created by generative AI. Among many advertising executives at Cannes Lions this year, there was an acknowledgment that AI will fundamentally change the kind of work people do. In my reflections last year, I said data was the most underused word in the industry, and that has certainly changed. Whether youre looking to find a catering company that will create locally-sourced sustainable menus for your dinner or you want to provide unique entertainment experiences for your guests, such as digital caricaturists, iPad magicians or interactive waiting staff, were here to help. )1020 - 1210 Cal, 2 Chicken Fingers, Crinkle-Cut Fries, One Canes Sauce, Kids Size Drink (12 oz. Read more:Influencer marketing to have a big presence at Cannes. Creative Effectiveness Lions. 160-190 Cal per 22 fl. LCIF was also ranked the number one nongovernmental organization in a 2007 study by The Financial Times. Skip the line order your favorites, exactly how you like them, in just a few taps. And the Cannes Lions programmers clearly understood this shift, offering panel sessions about data innovation such as "Reconfiguring Retail," "The Collision of Brand and Digital Commerce," and "Marketing Experimentation as a Superpower," offering insight into the power of data. - 2 days 14 hours ago. As users, we dont see it day-to-day, but that technology is core to many tech companies businesses. Jennifer Creegan, general Manager of global marketing and operations for Microsoft advertising, said in a panel last Wednesday that peoples search queries are three times longer in BingAI because of this back and forth. People are not having to travel to be able to do shooting in different ways, or even the reusing of back catalog of ads and things in the past.. With Cannes Lions. Just as everyone from artists to writers has learned the value of AI from apps like ChatGPT, Midjourney, and Bard, advertising companies are now realizing what these tools can do for them. We provide training, education and support that develops talent at every stage of their careers all year round. To allow more people to participate, the competition will be held virtually this year pre-festival, and participants have the opportunity to attend the festival at a discounted rate. June 13, 2022 | 7 min read. Many feature panels of their own and enlist high-profile musical guests. The festival is also bringing out some celebrity speakers, such as actors Sir Patrick Stewart, Issa Rae and Ryan Reynolds, chief creative officer of MNTN and Maximum Effort. Perhaps even more coveted is the industry-wide recognition of being a Cannes Lions winner and the ensuing calls from recruiters and potential clients. In October, Coca-Cola enlisted the AI image creation tool Stable Diffusion to help create a video that was shortlisted for an award at the festival. First of all, AI doesnt replace taste. The awarding jurors select which work will earn gold, silver or bronze in the category, and which will remain on the shortlist. The topics and panels at Cannes will undoubtedly continue sparking conversation and inspiring real action, and Im excited to see how the industry continues to push forward. Shine at work. Pro bono work that earns gold is not eligible for Grand Prix in the individual categories but can win a separate Grand Prix for Good. Agencies and brands rent out beaches, villas and yachts to host soirees. The Cannes she was referring to isnt the one youve probably heard of the film festival but rather Cannes Lions, a similarly swanky festival celebrating advertising instead of cinema. Its an incredibly complex animation process that took only eight weeks, according to visual effects company Electric Theatre Collective, which Coca-Cola commissioned. The festival calls its dedication to sustainability an ongoing journey. This year, that means it will offset all staff and jury flights and will try to reduce waste and energy consumption through solar charging stations, placing water fountains around the venue and reducing the use of single-use plastic. This year may be more subdued for a tech sector battered bymass layoffs, but influencers promise to make their presence known. The music business is well represented at Cannes across the rest of the week with Will.I.Am, Mark Ronson, Natalie Imbruglia, Pharrell Williams and David Guetta all featuring. The campus is designed as a home for the next generation of professionals to grow their potential and learn from industry leaders. We believe in endless creative possibilities. Held annually in Cannes, France, the Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards. Price starting from : 6,000 per day | 100 guests, Price starting from : 100.00 per person| 250 guests, Price starting from : 75,00 per person | 40 guests. In one demonstration, Wong showed how a client can upload a single image of a company logo a colorful Google G icon, in his demo into Googles systems and immediately get back a bunch of high-quality 3D images in the same branded style, from a Google dog cartoon to a Google-branded glass of ros, which was fitting for the venue. Some of my most memorable bits have been things I stumbled upon or decided to go to at the last minute. And not one, but like 10, said Wong in a press conference after the presentation. Make it last Keep a journal throughout the week to help remember what inspired you and to reflect in the weeks afterwards about what you learned and what you can take into your day-to-day work life post-Cannes. 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What to Expect From 2023's Cannes Lions Get an insight into the clients perspective from brands including Nestle, Mars and airbnb in Wake Up With The Economist daily briefing 10:30. Cannes Lions 2023everything to know about the advertising festival Instead, the lookbooks being passed around by savvy PR pros include coastal linens and resort wear, including the appropriate styling for a statement graphic tee. While the festivals official programming happens at the Palais des Festivals et des Congrs convention center, the real networking happens at beachside business meetings, yacht deck happy hours, and celebrity-studded after-parties. Five Cs of Creativity: Lessons from Cannes Lions '23 At the time, it was panned by everybody, but now it looks pretty smart, Jem Ripley, the US CEO of digital experience for Publicis, told me in the hotel lobby of the Le Majestic hotel, a hot spot for executive meetings at the conference. On the iHeartMedia yacht, Paris Hilton DJed to a crowd so packed that the party was shut down by the cops. What You Missed At Cannes Lions 2022: Augmented Reality Spotify, for instance, is exploring whether it can train AI on specific peoples voices so that it can one day generate original audio ads from scratch. )1790 - 2040 Cal, 3 Chicken Fingers, Crinkle-Cut Fries, One Canes Sauce, Texas Toast, Regular Fountain Drink/Tea (22 oz. Freshly-brewed all day140 Cal per 22 fl. The Cannes Lions International Festival of Creativity celebrates the best of advertising in the last year. Thanks to the French Rivieras fantastic climate, Cannes Lions week is always a great time to get outdoors and soak up those blue skies and endless sunshine. From what to see to how much it costs to attend, here are your Cannes questions answered. Unlock your creative potential The LIONS Talent Programmes Standing onstage in a grand theater at the Palais du Festival, Robert Wong, vice president of Google Creative Lab, touted the AI tools his company has starting to put in the hands of advertisers. Despite tech companies optimism that AI will enhance and not replace human creativity, many said the new technology will get rid of some jobs while creating other new ones. Digital marketing excellence: the Cannes Lions awards USD. While the Palais functions as a convention center with large auditoriums and stages for panels and awards, the city itself is the epicenter of networking, deal-making and generally letting loose. Its not always immediately obvious what the celeb is bringing to the creative smorgasbord but its fun to rubberneck. Each category gives out multiple awards, first honoring those on the shortlist then through bronze, silver and gold rankings. Also read: How tech giants are navigating Cannes amid layoffs. CEOs, CMOs, activists and world leaders will convene to collectively address them, take action, find solutions and drive progress through creativity.. Cannes Lions School - Cannes Lions 2021 Speaker Information Supercharge your skills and leadership with LIONS academies and initiatives. An unparalleled networking opportunity for the communications industry, Cannes Lions week is also a non-stop whirl of business and social events which take place away from the main stage. Storytelling Course - Master the art of storytelling - Certified by Meta also made some AI announcements at the conference, including that its working on an AI-powered assistant that can help advertisers create ads. Lions help during disasters. Credit: Ad Age Last week, the Cannes Lions International Festival of Creativity returned to the South of France, and the industry gathered once again to celebrate the biggest ideas of the year.. Several panels address the climate crisis, including Let's Take Responsibility for Advertising's Role in a Net-zero Economy and Workshop: How Can you Respond to the Climate Emergency, both hosted by industry trade group Ad Net Zero. Also read: Why Netflix is planning a bigger Cannes presence, Perhaps the most complicated question surrounding the festival regards its dress code, which the festival lists only as business casual.. 4 Chicken Fingers, Crinkle-Cut Fries, One Canes Sauce, Texas Toast, Coleslaw, Regular Fountain Drink/Tea (22 oz. With its so-called AI Sandbox, the company in May released a slew of advertising tools that let advertisers use quick text prompts to come up with AI-generated advertising copy, create different visual backgrounds for their ads, or resize their images. Prepare to change your life. $ 200. The Jodi Harris Scholarship will offer emerging marketing leaders a fully-funded, curated Cannes Lions has announced the participants chosen for the 2023 See It Be It female talent 37 students representing 29 different countries will make up this years class will attend this Copyright Ascential Events (Europe) Limited. In just a few keystrokes, this new Google tool could give them limitless iterations of a design to experiment with. With dozens of chic and unusual event spaces on offer in the hills around Cannes, captivate your customers with both engaging content and breathtaking sea views as you give them a chance to network in a more relaxed environment far from the madness of the Palais des Festivals. Other executives compared AI to the invention of photography, which didnt entirely replace painters as some thought it would. Initiatives | Cannes Lions To get the information to them quickly and easily, we recommend creating a mobile events app which they can download to their phone to access GPS maps, an interactive agenda, QR code scans for check-in and more. Uncover new ways of solving creative challenges. This leads people to click on an advertiser link, she added, and buy something more quickly. Entrants from South Korea, Thailand and Kenya made history by taking home their first-ever Glass: The Lion for Change and China was awarded their first Titanium Lion. But most importantly, it challenged my creative standards in everything I do.". Thats because big companies are still cautious about protecting their brands, and its up to the people at the ad firms they hire to make judgment calls. The first Cannes Lions took place in 1954, known then as the International Advertising Film Festival. - 2 days 14 hours ago. (And no matter how our work is funded, we have strict guidelines on editorial independence.) We wanted to use technology to get the kind of perfection we needed, the kind of quality we needed, in a short time, Pratik Thakar, Coca-Colas global head of generative AI, said on a panel hosted by Microsoft. This button displays the currently selected search type. 6 Chicken Fingers, Crinkle-Cut Fries, 2 Cane's Sauce, Texas Toast, Coleslaw, Large Fountain Drink/Tea (32 oz.) Activate your account. Bonjour! So is there an opportunity here for us? I think we dont even know what these tools might be in the future.. AI is a tragedy of the commons. Weve got solutions for that. The Cannes Lions are the biggest awards in advertising. Get practical Whilst Cannes is all about sharing extraordinary creative theres also a chance to hear from the strategists behind some of the leading campaigns on this years Warc 100 ranking to correlate that with what delivers commercially. Creative Effectiveness Lions 2022 - Creative Effectiveness Lions 2022 If youre headed down to Cannes, then no doubt the big name creative rock stars (and maybe the actual rock stars) are grabbing your attention. Weve heard rumors that Dolly Parton and rapper Q-tip will make appearances. Think about how TikTok predicts what funny videos you want to see next or how Google ranks your search results; all of it uses AI. At the time of writing, the weather for the festival is expected to be around 80degrees Fahrenheit with a mix of scattered thunderstorms. No need to panic, get your venue looking more on-brand quickly and easily by having some branded canvases printed to the same dimensions. Get warmed up Ease in to the Festival gently and embrace the clichs early by unleashing your inner child with the Lego workshop on Sunday morning exploring co-creation from 11:30. This is the latest announcement as anticipation for the festival, being held June 20-24, continues to build. - Dont let AI fears of the future overshadow present-day causes, AI is flooding the workplace, and workers love it, If youre not using ChatGPT for your writing, youre probably making a mistake, Maybe AI can finally kill the cover letter, Americans think AI is someone elses problem, Mark Zuckerbergs not-so-secret plan to join the AI race, Four different ways of understanding AI and its risks, AI experts are increasingly afraid of what theyre creating, AI leaders (and Elon Musk) urge all labs to press pause on powerful AI, The promise and peril of AI, according to 5 experts, An unusual way to figure out if humanity is toast. Allow wiggle room Whilst you do need to plan if you really, really want to get into something, my advice is to leave wiggle room. Day-to-day, what I see is designers literally doing sketches in a matter of seconds versus hours. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. The jam-packed 5-day conference programme offers attendees an exciting programme of panel discussions, workshops, networking events and training sessions plus a series of award ceremonies to announce the winners of the 28 specialist Lions awards. If youre planning on holding your event in one of the spaces outside the city centre its worth inquiring about private parking or even providing a valet parking service for guests with their own car service. Each academy brings young creatives together for the week of the festival to learn from industry experts about creativity and marketing. Creativity is at the core of humanity and here are the Five Drivers of Creativity that I observed during the Festival Conviction, Challenge, Courage, Clout . You can also contribute via. Cannes Lions awards: strategic themes These awards reflect the way the marketing industry is evolving. Storytelling. Feb. 25, 2023 - 9 AM Convention2 PM - MD21 Council Mtg.All Saints Episcopal Church9502 W. Hutton DriveSun City. Claire is founder of the UKs leading creative training consultancy www.nowgocreate.co.uk and is the only PR professional globally working as part of the training faculty at Cannes 2015 a mentor for the Masters of Creativity 2015 programme alongside world-class industry experts following a stint on the PR Jury last year. Ultimately, it doesnt seem as though any of the concerns about AI stealing or replacing peoples work are stopping advertisers from jumping on the AI bandwagon. This year, the festival introduced a new Entertainment Lion for Gaming category, as well as a focus on DE&I, Sustainability and Impact. The Creative Academy, in partnership with Canva, is a certificate programme designed to catapult young talent to the next level of their careers. Cannes Lions Learnings is a brand-new channel from Cannes Lions dedicated to Sharing Creativity. cannes lions case studies - Digital Training Academy Last month I returned to Cannes for another energising and inspiring week where the industry came together to learn and celebrate the creativity, talent and impact of marketing and advertising at the Cannes Lions International . On the consumer side of things, apps like TikTok, Instagram, and YouTube all build AI into the underlying algorithms that decide what content you see, based on what the tech thinks youre interested in. Copyright Ascential Events (Europe) Limited. 3 Leadership Lessons From the Exclusive Creativity School That 'Packs 5 Connect with like-minded peers, speakers, classroom mentors, award-winning creatives and Festival delegates. Can we count on the government to do something about AI? Cannes Lions Learnings - YouTube The festival may have begun more than 60 years ago as a way for ad agencies and their clients to celebrate their creativity, but it has evolved as the media, ad tech leaders and influencers have gathered at the annual party. But its not all ros and champagne: Cannes Lions is a high-stakes hustling opportunity for power brokers at tech companies, ad agencies, and consumer brands think Nike, Unilever, and Coca-Cola to check in on multimillion-dollar advertising deals in the second half of the year, and plan new ones for the year ahead. If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Created in 1954, the Cannes Lions Festival of Creativity has been bringing members of the creative communications industry together for over 60 years. This years festival will be the first without the constraints of COVID protocols. The 2019 Cannes Lions International Festival of Creativity is a wrap, and we're back stateside (a lot less sweaty and bit sun-kissed) and eager to share what we saw. Check out pop-up lounges and product launches in the city centre or network with other execs at one of the pool parties held in glamorous villas set in the hills around Cannes. Jamie Oliver, Samantha Morton and Adrian Grenier also all featuring in workshops during the week. The Carlton has 37 new branded residences, two new 65,000-square-foot wings at the rear of the property and an enclosed, landscaped garden with peristyle alcoves, sunbathing decks, cabanas and the largest hotel infinity pool in Cannes. To rub it in a little, this year, Publicis launched a hate-to-say I told you so billboard campaign around Cannes reminding people how prescient theyd been with developing the AI-powered Marcel platform. Get insider info on what's happening in the Raising Cane's world and receive members-only benefits like special surprises for your birthday, member anniversary and more! What to look for when choosing a venue for your side event during Cannes Lions? The Titanium categoryrenamed the Dan Wieden Titanium Lions, in honor of the late Wieden+Kennedy co-founder, whose idea it was to create the category in the first placeis largely considered the most prestigious of all, representing the most forward-thinking ideas of the year. The Roger Hatchuel Student Academy is a unique learning experience designed to help students interested in pursuing a creative path in advertising launch their careers. To really get your Cannes Lions event noticed, you could also live-stream your event via the app and add an interactive platform for your attendees to connect with each other and engage with your brand once the event is over. It's an economic multiplier especially when we work together. Im trying to find the AI superpowered yacht, I heard one attendee say in jest as he sat on the deck of a luxury vessel, drink in hand. Freshly-squeezed daily180 Cal per 22 fl. London, England Type Public Company Specialties B2B, Information services, Conferences, Digital products, Awards, Media, Festivals, Events, Innovation, Marketing , Data , Insights , and e-commerce. The rise of artificial intelligence, explained. For now, the program is only open to a small group of beta testers, but its expanding to more users later this year. Apply for a training needs assessment; Cannes Lions case studies: we currently have 21. . From leaders at small indie shops to bigwigs at major holding companies, marketers of all kinds flood the French beach town, ready to rub elbows on yachts and schmooze on the beaches. Human." film for the Paralympics both won a Cannes Lions Film Grand Prixone of the most. Wednesday is an action-packed and celeb-tastic day with Kim Kardashian talking digital, Kenneth Branagh talking Hamlet to Harry Potter to The Guardian and the talent from HBOs hit comedy VEEP discussing why political satire is a timeless form of comedy. All winners announced at the final Awards show of the week at Cannes Lions. LIONS is the destination for anyone in the pursuit of creative excellence. LIONS, WARC and The Effectiveness Partnership launched the results of a new global survey. Plus youll want to make sure that the venue has enough power outlets and connectors for any audiovisual or lighting equipment you plan on using, so its always best to check before booking. We believe thats an important part of building a more equal society. The biggest winners are announced on Friday, which include honorees in Film and Titanium, as well as winners in the Sustainable Development Goals and Glass: The Lion For Change categories. If you're headed down to Cannes, then no doubt the big name creative rock stars (and maybe . Sauce130 Cal/Chicken Finger, Feeds 13 to 17 peopleIncludes 16 Canes Sauce190 Cal/1.5 oz. If youve chosen to host your event in one of our rental spaces located away from the Croisette, you may need to organise transportation to and from the venue for your clients. These fees vary by category from 790 euros (about $849) all the way to (about $2,343) for Titanium Lions, with fees increasing the later the work is submitted. I think theres a lot of potential there.. Each year, there are 100s of hours of world-class learnings from the Cannes Lions International . The 5-day festival sees an endless round of private parties and social events all over the city with many delegates getting home as the sun comes up over the Mediterranean.
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